The Story Behind PLANC

Every brand begins with a story,

a spark of inspiration that grows into something meaningful.

For PLANC, that story begins with a woman, a vision, and a deep love for both nature and movement.

What PLANC Stands For

PLANC isn’t just a name. It stands for Paula Lewis Athleisure Natural Clothing. A brand built on the idea that clothing can be both stylish and purposeful, active yet grounded, modern yet inspired by nature.

Paula Lewis created PLANC to celebrate balance between performance and comfort, between fashion and sustainability, and between the energy of movement and the calm of nature.

Her vision was simple:

To design clothing that moves with you, feels good on your skin, and reflects a conscious way of living.

Inspired by Heritage: The PLANC Logo 🇵🇭

The PLANC logo carries deep meaning. Its design draws inspiration from the Philippine flag, featuring three stars and a sun: powerful symbols of light, hope, and unity.

• The three stars represent the islands of Luzon, Visayas, and Mindanao—a tribute to Paula’s Filipino roots and the beauty of the archipelago.

• The sun symbolizes positivity, warmth, and strength—the energy that fuels an active and purposeful life.

Together, they remind us that PLANC is not just a clothing line, but a reflection of heritage, pride, and connection.

Designed From Nature’s Inspiration

Nature is at the heart of PLANC’s philosophy.

The brand’s connection to the mountain and the ocean represents the harmony between grounding and freedom, two forces that guide both movement and mindfulness.

• The mountain stands for strength, perseverance, and inner growth.

• The ocean symbolizes flow, calmness, and adaptability.

PLANC’s collections are inspired by these natural elements blending earthy tones, breathable fabrics, and minimalist designs that let you feel at ease wherever you move.

Where Athleisure Meets Conscious Living

PLANC is more than activewear; it’s athleisure with intention. Each piece is designed to transition effortlessly from a morning workout to a sunset walk by the sea. Made with natural and sustainable materials, PLANC promotes mindful consumption and timeless design over fast fashion trends.

It’s clothing for people who care about how they move, how they live, and how their choices impact the world around them.

The Heart of PLANC

At its core, PLANC is a story of love: love for movement, love for heritage, and love for the planet. It’s a reminder that what we wear can express not just our style, but our values.

So when you wear PLANC, you’re not only embracing active living, you’re also carrying the light of the sun, the strength of the mountains, and the calm of the sea with you.

PLANC (Paula Lewis Athleisure Natural Clothing).

Rooted in nature. Inspired by movement. Designed for life.